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© 2012 car_brand_image
Site by Lucian Rosca
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Lucian Rosca leads the firm’s creative business, bringing in two decades of experience in brand identity, automotive and recreational design.
Lucian is the firm believer of the perfect balance between art and engineering. Design has to offer consumers a visually exciting and, at the same time, perfectly reliable and user friendly, intuitive experience.
Prior to his position at car_brand_image, Lucian worked on a large number of very
diverse programs for multi-
While at GK Design, a design consultancy, he managed, among other projects, the complete overhaul of the Yamaha corporate identity for the North American market.
In 2009 Lucian launched car_brand_image design consultancy, helping clients with creative solutions covering a wide spectrum of automotive design.
Lucian holds a Bachelor of Science in Transportation Design from Art Center College of Design in Pasadena, California.
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